Kickstarter Campaign Video Speech for Milina Footwear
“Personal style is an artistic expression of one’s identity. To me, fashion is the highest form of art, because I can live my life in it, and be myself completely.
My name is Sonja and I am the founder of Milina Footwear.
My drive to make footwear was largely inspired by my love for vintage clothing and byegone styles. For most of my life, the clothes and shoes I wanted to wear didn’t exist in modern shops, so I had to get creative in finding or making them. By luck one day I found the most perfect pair of 1970’s sandals, and as soon as I put them on my feet, I knew I’d never love another pair again in quite the same way. Like magic, they paired perfectly with every ensemble I created, and quickly my other shoes started to collect dust. Years later they were still glued to my feet. I knew I had to immortalize them in some way, so I recreated a modern version of a vintage classic.
For women like me who like to dress differently and wear unique pieces daily, it’s a constant problem trying to find footwear that goes with everything. I want to solve this dilemma for vintage and modern fashionistas alike so they can spend more time finding those unique pieces to add to their collections, and less time figuring out what shoes to wear. I want to offer them a comfortable, reliable and flattering option that can complement any ensemble. The Capsule sandal is the answer.
The Capsule sandal has a design that is dependable enough to work with everything, but elegant enough to elevate any look. The wood wedge is high enough to be flattering, but comfortable. The leather uppers are carefully cut just above the toe line to reveal the foot in the most flattering way. The ankle strap ties to close in a sweet bow at the thinnest part of the ankle, making any pair of legs look longer, and the peep-toe flaunts a cute pedicure. Black or white leather options makes them work with any ensemble.
When designing my first sandal it was important to me to create a product that not only reflects my love of vintage, but also nods to old-world shoe-making methods. Our sandals are made by skilled artisans using high quality reclaimed leather and wood, and made right here in Los Angeles.
With your support we can achieve our goals of funding our first run of production. By backing our project you secure a brand new, first of her kind Milina sandal for yourself, and you become part of a greater movement towards sustainably made, sensibly chic footwear. Pre-order backers will receive exclusive emails asking to participate in the decision-making process for future color runs, because we value your sense of fashion and believe in the power of a collaborative effort. The first fifty backers will receive the sandal at a price lower than our future sales, and the success of this project will allow us to create our much-loved sandal in a closed-toe version for cooler seasons.
Join us as we make our vision of a timeless, dependable and ultra stylish footwear solution into a reality.”
If you think I’d be a good fit for your team, drop me a line and let’s meet. Also, check out my CV for relevant information.